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Free cover letter guide

How to write a cover letter that gets read.

The structure, length and tone that work, plus a simple outline you can follow for your next application.

The basics

What a cover letter is for

A cover letter introduces you and makes the case for why you fit this specific job. It should not repeat your resume line by line. Instead, pick your most relevant accomplishments, explain them in a little more depth and connect them to what the employer needs.

Length

Between 250 and 400 words, and never more than one page.

Tone

Professional but human. Write the way you would speak in a good interview.

Tailoring

Written for one job at a time, using the language in the posting.

Format

Same header, font and look as your resume, so they read as a set.

Structure

The six parts of a great cover letter

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The numbers match the six parts below.
1

Header

Your name and contact details, the date, then the hiring manager’s name and title, the company and its city and state.

2

Greeting

Use the hiring manager’s name if you can find it on the posting or LinkedIn. If not, "Dear Hiring Manager" is fine.

3

Opening

Name the role and give your strongest reason you fit it in the first two sentences. Skip generic lines like "I am writing to apply."

4

Your proof

One or two short stories that show you solving a problem the job requires: the situation, what you did and the result.

5

Why this company

Show you have done your homework. Connect your experience to the company’s goals, products or recent news.

6

Closing

Thank the reader, say you would welcome a conversation and sign off with "Sincerely" or "Best regards."

Example

A simple outline you can follow

Use this structure as a starting point and replace the highlighted parts with your own details.

Dear Ms. Rivera,

The Operations Manager role with Company Name lines up closely with what I do best: cutting costs and building teams that hit their numbers. In my current role I reduced shipping costs by 18% in one year, and I would bring the same focus to your team.

Tell one short story: the problem, what you did and the result, tied to a top requirement in the posting.

Explain why this company, in two or three sentences, using something specific you learned about them.

Thank you for your time and consideration. I would welcome the chance to talk about how I can help Company Name reach its goals for the year.

Sincerely,
Your Name

Do and do not

Quick tips

  • Do lead with your strongest, most relevant accomplishment
  • Do use the key skills and phrases from the job posting
  • Do keep paragraphs short and easy to scan
  • Do proofread names, titles and the company name carefully
  • Send the same letter to every employer
  • Repeat your resume word for word
  • Focus on what the job will do for you instead of what you will do for them
  • Apologize for gaps or missing experience
Should you send one if it is optional? Yes, when you can tailor it. Fewer candidates include a cover letter, so a strong one helps you stand out.
Want it written for you? A CPRW-certified writer tailors your cover letter to the role for $99.See cover letter service

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